Cetaphil HK – “Skin Awareness Month” Paper Stop Motion Campaign
To support Cetaphil HK’s annual Skin Awareness Month campaign, I was commissioned to produce a paper stop motion animation that would communicate their CTMP™ skincare concept in a visually compelling and accessible way.
The campaign aimed to raise awareness of comprehensive skincare solutions suitable for all skin types—including individuals with acne, rosacea, and eczema. My role involved creative direction, paper craft design, and full stop motion production, from concept development to final delivery.
The animation leveraged the tactile warmth of handcrafted paper elements and the rhythmic charm of frame-by-frame movement to stand out in a crowded digital landscape. The result was an eye-catching visual narrative that translated technical skincare information into an engaging and relatable story, fully aligned with Cetaphil’s gentle and trustworthy brand identity.
