Client: Fortnum & Mason Hong Kong | Medium: Paper Art & Stop-Motion Video
I collaborated with Fortnum & Mason to create a bespoke stop-motion video celebrating the launch of their new Infusion Tea Collection. Crafted entirely with hand-cut paper and animated frame by frame, the video highlights the natural ingredients of each blend through poetic movement and vibrant visuals.
A symbolic paper bee makes a featured appearance — a subtle nod to Fortnum & Mason’s deep-rooted history with bees and honey, which has long been a part of the brand’s heritage and product offerings. From concept and design to final animation, every detail was thoughtfully created to reflect the brand’s refined storytelling and artisanal spirit.
The completed stop-motion video was showcased in-store and across digital platforms, inviting audiences into a whimsical yet elegant world that echoes Fortnum’s timeless charm.
