I was invited to collaborate with Pricerite on an exciting campaign called "周年賞月" (Anniversary Reward Month). This campaign was centered around the festive season of mid-autumn, aiming to offer customers incredible sales and promotions.
As part of this collaboration, I had the opportunity to create a captivating key visual and a mesmerizing paper stop motion video for Pricerite. The key visual served as the centerpiece of the campaign, capturing the essence of the mid-autumn festival and enticing customers with its vibrant and enchanting design.
As part of this collaboration, I had the opportunity to create a captivating key visual and a mesmerizing paper stop motion video for Pricerite. The key visual served as the centerpiece of the campaign, capturing the essence of the mid-autumn festival and enticing customers with its vibrant and enchanting design.
In the video, I delved deeper into the festive spirit by designing two adorable paper rabbits. These charming characters were meticulously crafted to enhance the overall atmosphere of the campaign, evoking a sense of joy, warmth, and celebration. Through the stop motion technique, the rabbits came to life, adding a touch of whimsy and personality to the visual narrative.
The paper stop motion video not only showcased my artistic skills and attention to detail but also effectively conveyed the message of the campaign. By incorporating the rabbits, I aimed to create a connection with the audience, inviting them to join in the festivities and explore the fantastic deals and offerings available during Pricerite's Anniversary Reward Month.
I am thrilled to have had the opportunity to contribute to this campaign, and I invite you to explore my portfolio to get a glimpse of the visual journey I embarked upon while collaborating with Pricerite.
Behind the scenes:
Store Photos:
