Collaboration with M&S on 60th Anniversary
I had the incredible opportunity to collaborate with M&S on their momentous 60th anniversary celebration. As part of this collaboration, I was tasked with creating three captivating paper stop motion videos and a stunning paper key visual. Throughout the project, the inherent qualities of paper proved to be the perfect medium for bringing M&S's vision to life.
Video 1:
In the first video of the M&S collaboration, we follow a young girl on her journey into M&S as she reminisces about a cherished memory with her mother. The memory centers around her first bra shopping experience, where her mom introduced her to the quality and comfort of M&S bras.
Video 2:
we continue to follow the journey of the girl as she grows up. This time, she enters M&S with her friend, eagerly seeking out sweet treats. They indulge in chewy sweets and enjoy the satisfying crunch of M&S biscuits. The video captures the joy and nostalgia of shared moments with friends, highlighting M&S's delectable range of confectionery and snacks. It showcases the brand's ability to create delightful and memorable experiences through their delectable offerings, leaving a lasting impression of happiness and friendship associated with M&S's sweet treats.
Video 3:
we witness the girl from the previous videos all grown up, now as a mother herself. As she enters M&S, her focus shifts to finding high-quality baby wear for her little one. With a discerning eye, she carefully selects clothes that are both comfortable and stylish, reflecting M&S's commitment to providing top-notch products for infants. The video highlights the importance of quality and attention to detail when it comes to choosing garments for babies, and showcases M&S as a trusted brand for parents seeking the best for their little ones.
Video 4:
This story is from one of our audience participating in our campaign to interact with the audience. They shared their memories on M&S.
'From graduating and getting my first job, to gradually maturing and meeting clients, Marks & Spencer's suits have witnessed the growth of Hong Kong audiences for 60 years ❤️. In terms of suit quality and tailoring, Marks & Spencer in the UK is extremely meticulous, with comfortable materials and stylish cutting styles. Whether it's a job interview or attending a wedding banquet, it helps you showcase your most confident side!'
Behind The Scenes
Client's Social Media Account Ref:
